02 Nov, 2025If you run a local business in Dubai, being visible on Google Maps can completely change the game.
When someone searches “best café near me” or “plumber in Dubai”, businesses that appear at the top of Google Maps get most of the calls, visits, and customers.
So, how can your business be one of those top results?
In this simple and friendly guide, we’ll walk you through everything you need to know to rank business on Google Maps in Dubai step by step.
Let’s get started 🚀
Why Google Maps Ranking Matters in Dubai
Dubai is a very competitive market. Every street has dozens of shops, salons, restaurants, and service companies. When someone searches on Google, they usually click the first few results that appear on Google Maps.
If your business isn’t there, you’re missing real customers every single day. Ranking on Google Maps helps you:
Get found by nearby customers instantly.
People trust what Google shows first.
Get more calls, messages, and visits.
Beat local competitors with zero extra ad spend.
That’s why Local SEO is one of the most powerful processes for any Dubai business.
RankDXB helps all sizes of businesses that appear at the top on Google Maps and local search results.
Step 1: Set Up Your Google Business Profile (GMB)
Google Business Profile (GBP) earlier known as Google My Business (GMB) is the heart of your Google Maps visibility.
If you don’t have one yet, go to Google Business Profile and create your listing.
When setting it up, make sure you:
Use your exact business name
Add your real address.
Choose the right category
Add phone number, website, and working hours
Step 2: Add High-Quality Photos & Videos
People love visuals and Google loves engagement.
Add:
Photos of your store or office
Your team in action
Short videos introducing your services
Businesses with strong photos get more clicks and trust from users.
Step 3: Get Real Reviews (and Reply to Them)
Reviews are one of the biggest ranking factors for Google Maps.
Ask your happy customers to leave a short review on your GMB profile.
Also always reply to every review, good or bad. This shows that you care, and Google notices this engagement.
Step 4: Add Local Keywords in Your Description
When writing your business description or posts, use local keywords that your customers might search for.
Example keywords:
“SEO company in Dubai”
“Digital marketing agency in Business Bay”
“Best restaurant in JLT Dubai”
But always keep in mind that Don’t overstuff keywords.
If you want any help in optimizing your GMB for keywords, check out RankDXB Local SEO Services.
Step 5: Embed Google Maps on Your Website
Google loves when your website and Google Business Profile are connected.
Go to your Google Maps listing
→ Click “Share”
→ “Embed map”
→ Copy the HTML code and add it to your website’s contact page.
This small step helps Google confirm your location and improves your chances of ranking in local searches.
Step 6: Post Regular Updates on Your Profile
Most business owners set up their Google profile once and forget it. That’s a big mistake.
Just like social media, you can post updates on your Google profile. Add:
New services
Discounts or promotions
Photos of your recent work
Short customer stories
These steps keep your profile active, and active profiles rank higher.
Step 7: Build Local Citations & Backlinks
Your business should appear in trusted local directories like:
Gulf Business Directory
These mentions (called citations) help Google trust your business location.
And don’t forget backlinks links from other local websites that point to your site. If you need help getting high quality local backlinks, Our Link building services can help in building good quality links.
Step 8: Optimize for “Near Me” Searches
In Dubai, people often search like this:
“salon near me”
“coffee shop near me”
“SEO agency near me”
To show up for those, use “near me” phrases naturally on your website and Google Business Profile.
Step 9: Keep Your NAP Consistent
NAP stands for Name, Address, Phone number.
Make sure it’s exactly the same everywhere like websites, Facebook, Instagram, and business directories.
Even a small change (like “Street” vs “St.”) can confuse Google.
Step 10: Track and Improve
Once everything is done, track your performance using:
Check everyday how many people viewed your profile, clicked your website, or requested directions.
Final Thoughts
In short, ranking business on Google Maps in Dubai isn’t hard, it just needs consistency, care, and smart SEO steps. With the right setup, your business can attract daily customers without running expensive ads.
If you want expert help to make your local business appear at the top of Google Maps,
Let RankDXB handle your Local SEO strategy.
We’ve helped many Dubai businesses grow their local visibility and we can do the same for you.
