22 Dec, 2025Your landing page is probably terrible.
I don’t want to sound rude, but someone has to say it. You’re spending a lot of money on ads (Google, Facebook, Instagram, and more.)
Traffic's coming in.
But here's the problem: nobody's buying.
Nobody's booking calls. Nobody's filling out your forms.
It's not the traffic. It's not your offer.
It's your landing page that’s causing all the problems.
Let me show you exactly where you're going wrong…
Mistake#1: Slow Loading Speed
If your page takes three seconds… four seconds… customers are gone.
Here's what's happening: you've uploaded massive image files there. Your hosting provider's rubbish. You're running seventeen different scripts in the background.
The fix?
Shrink those images down. Switch to decent hosting. Remove everything that isn’t necessary.
Speed matters more than you think.
Want proof?
Google measures something called Largest Contentful Paint (LCP). It is basically how fast your main content loads. If you're above 2.5 seconds, you're losing visitors before they even see your offer. Here's what Google considers acceptable:
Screenshot Source: Developers.google.com
Most Dubai business pages I've tested? They're sitting in the orange or red zone. That's money walking away while your page is still loading.
Mistake#2: No Clear Call to Action
Let me ask you: When someone visits your page, can they figure out in five seconds what you want them to do?
If not, you’re already losing people.
Most pages I see have buttons everywhere. Links going in six directions. No clear path forward.
Your visitor's confused. And confused people don't convert.
The solution's dead simple: One big button. One clear instruction.
“Schedule Your Free Strategy Call” or “Download the Complete Guide” or whatever it is you're actually after.
Make it pop. Make it impossible to miss.
Mistake#3: Too Much Text
Listen,
I understand. You have a lot you want to share about your business. You’re proud of your work and want to explain everything.
But walls of text? On a landing page?
That's commercial suicide.
People in Dubai are scanning, not reading. They're looking for the key points. The benefits. The reasons to care.
Break it up with space. Use bullets when it makes sense.
Make your text shorter. Then make it even shorter.
You’ll be surprised how much better it works.
Mistake#4: Poor Mobile Experience
Right now, the majority of people use mobile phones.
And your page looks like garbage on mobile. Buttons too tiny to tap. Text crammed together. Images bleeding off the screen.
Here's what you do: pull out your phone right now. Actually look at your page.
Is it easy to use? Can you navigate without zooming?
If not, you're throwing away more than half your potential customers.
Responsive design is a must.
Mistake#5: Generic Messages
Your copy could work for any company, anywhere in the world.
Nothing about Dubai. Nothing about the specific challenges your customers face here.
No mention of JLT, Marina, Downtown, or any location that actually matters to locals.
Generic messaging gets generic results.
Want to fix this?
Talk about Dubai specifically. Reference neighborhoods. Discuss problems that businesses here actually deal with (visa requirements, the competitive market, and the seasonal fluctuations).
Make it personal. Make it local.
That's when people start paying attention.
Mistake#6: Trust Signals
Imagine walking into a shop with no reviews, no credentials, no proof they've ever helped anyone.
Would you buy?
Absolutely not.
Where are your testimonials? Your case studies? The logos of companies you’ve worked with?
Stick them on there. Add your contact number where people can see it. Throw in a WhatsApp button this is Dubai, everyone uses WhatsApp.
Social proof helps remove doubt. They will assist people in taking action.
Mistake#7: Confusing Design
Seven different fonts. Nineteen colors. Images everywhere.
Your page is giving people a headache.
They can't focus.
If people don’t know where to look first, that’s a problem.
Good design isn’t about adding everything; it’s about guiding attention.
Keep it simple.
Use white space on purpose. Focus on one main message.
Lead people’s eyes from the headline right down to your call to action.
Clean and focused beats busy and chaotic every single time.
Mistake#8: Multiple Conversion Goals
Sign up. Download. Call now. Follow on Instagram. Book a demo.
Which one?
You can't have five goals on one page. Doesn't work.
Pick the one thing you actually want people to do. Make everything else disappear.
If you want bookings, drive everything toward booking. If you want email signups, make that the only option.
One goal. One action. Better results.
That's the formula.
What Happens Next
You've got two choices.
You can keep running the same broken page, hoping things magically improve.
Or you can fix it properly.
At Rank DXB, our professional content writing team creates landing pages that actually convert. Our writers craft messages that sell without sounding like they're selling.
We know Dubai. We know what works here.
Check your page today. Find the biggest problem. Fix that first.
Then move to the next one.
Your conversion rate won't fix itself but you can fix it.
